Having trouble reinstating your Google Ads break? You are not alone; fifty-fifty legitimate accounts get flagged or end upward getting suspended one time in a while.

Google Ads is a leading online advertising platform and a keen tool for atomic number 82 and customer conquering. Having a Google Ads business relationship suspended is a serious problem and detrimental to any company serious about online advertising. A suspended Adwords account means loss of revenue to your business and wasted fourth dimension as y'all are forced to troubleshoot. While you are distracted putting out a major burn, your competitors volition inevitably pull alee.

Google is determined to requite users a peachy experience past beingness the top search engine. The company reviews your Google Ads (formerly Adwords) business relationship using advanced crawling technology to notice policy violations. Accounts are also periodically reviewed by staff members.

You are lying to yourself if y'all call up you can bypass any of the Google Ads policies for an extended period of time. You lot take to play past their rules or be prepared to pay a large consequence.

But if yous are having problem recovering your Google Ads suspended account, Contact u.s.a. today. We have experience reviewing accounts and identifying policy violations. We will assist you troubleshoot, submit appeals, and reinstate the account.

Wondering where to start? Let's dive direct into reviewing the Google Ads policy.

How to Remove or Unsuspend a Google Ads Suspension

Agreement Google'south Policies

To successfully advertise with Google, it's important to familiarize yourself with Google Ads policies.

Google is committed to protecting you as an advertiser, user, or partner. Google rewards honesty, transparency, and accuracy.

Google will accept a no-nonsense approach if you violate its policies. If y'all violate sure policies, Google might append your account immediately without observe.

As an advertiser, you should be familiar with what Google refers to equally prohibited content and prohibited practices. You should be enlightened of restricted content and features that are not allowed on Google Ads. Final, y'all should familiarize yourself with editorial and technical policies that guide Google Ads.

To assist you with your ads campaign, let's try to dig deeper into Google Ads policies.

Prohibited Products

Equally an advertiser, you demand to be enlightened of prohibited products—products that Google won't allow to be featured in an ad. This also includes dishonest behavior that tries to circumvent Google Ads policies. Let me intermission information technology down for you.

Counterfeit goods

Google will not allow you to promote apocryphal goods. It will non accept replicas or products that mimic big brands. Yous can't promote products with identical trademark logos. Google only permits original and genuine products.

Google as well restricts the sale of dangerous products and services or products that tin cause harm, damage, or injury to its users. Promoting products such as recreational drugs, weapons, explosives, and fireworks is not allowed.

Google will as well non let you to promote instructions on how to make explosives.

Additionally, you will not be able to promote tobacco products or psychoactive substances.

Dishonest behavior

It pains Google when your ads exhibit dishonest behavior. Google Ads does non permit hacking software or the distribution of simulated documents such as fake academic certificates. Google will ban inappropriate content without hesitation, especially if information technology is inclined to promote violence or bigotry.

You volition get banned if your content is intimidating to or bullying of either individuals or groups. Vulgar language is non acceptable either. Google doesn't permit racial discrimination. It doesn't allow cruelty to animals.

Any ads purporting to promote activities that encourage self-harm—such as suicide, murder, extortion, or bribery—have no identify in this platform. Google will also not allow you to display graphic criminal offense scenes or sell endangered species using Google Ads.

Prohibited Practices

Google punishes advertisers who attempt to circumvent their ads policies. You get suspended if you engage in any of the post-obit:

Corruption of advert network

Google doesn't allow ads that try to circumvent its ads review process. You lot can't get away with abuse of the advertising network. The promotion of content with malware is prohibited.

Cloaking

Cloaking refers to the practice of advertisers presenting different content or URLs to human users and to the search engine. It is essentially tricking the user since the advertiser is providing different content than they expected. Cloaking is a serious violation of Google policies. Some examples of cloaking are:

  • Serving a page of HTML text to the search engine while showing a folio of flashy images to the users.
  • Inserting text or keywords on a page when search engines request the page, simply not when humans do.
  • Using engineering that search engines have difficulty accessing, such equally Javascript, images, or flash files.

Subconscious text and links

Google will not allow you to utilize excessive keywords that you lot hibernate inside text or links—for instance:

  • Using white text on a white background.
  • Locating text and links backside images.
  • Using CSS that position text and links off-screen.
  • Adding links or text, and then setting the font size to 0.
  • Hiding links past just linking i small character; for example, placing a link on a hyphen.

All the above are examples of cloaking techniques that are used to hibernate the true destination of content not tolerated past Google.

Google restricts "arbitrage," or promoting destinations with the principal focus of showing ads.

Google doesn't allow you to "span" or send "gateways" designed to send users to dissimilar sites. It discourages ads intended to gain public endorsements. You get banned when you endeavour to manipulate settings or try to overlook the Google policy review system.

  • Data collection and use

Data Collection

Google discourages ads that have the sole purpose of collecting information, as the platform is committed to treating users' data with the utmost care and confidentiality. You are not allowed to collect data without the proper disclosure on your website and landing pages. Y'all need to review personal ad data collection-and-utilize policies that entail the remarketing of custom audiences.

Google is dedicated to protecting personal information, such as name, e-mail, and mailing address. Information technology protects this information because it is shared by the users in confidence. Nobody wants their sensitive information bachelor to the public without their explicit consent. Google also handles with care any information well-nigh social security numbers, financial status, and sexual orientation.

  • Misrepresentation

This ad giant wants adverts that are clear and honest. It discourages the use of ads that deceive users past removing relevant product information. Google volition not allow misleading information on products, businesses, or services. You are besides required to provide billing details, such equally how, when, and what the user will pay.

Google prefers that you disclose charges from other financial services, such as interest rates, penalties, and transactional fees. You must include revenue enhancement and license numbers and physical addresses. Google will not permit you to make misleading and unrealistic claims—specially catchy claims of weight loss or fiscal gains.

To protect its users, Google doesn't allow you to collect donations under false pretenses. This tin accept many forms, but the most usually used is "phishing," where you lot pretend to exist a reputable visitor in order to gather valuable personal financial data from users.

Restricted Content and Features

Google restricts content that is culturally insensitive or illegal.

You are not immune to prove inappropriate content. It volition only testify restricted content to specific users, and you take to run into strict policy requirements to exist eligible for this exemption.

The restricted content includes:

Adult Content

Merely adult content that complies with Google Ads policy is allowed. The content should not target minors and should only be shown in express scenarios.  Ads involvingerotic cinemas, sexual practice toys, and strip clubs are non allowed. Sexual enhancement products and services are likewise prohibited. Google won't allow you to advertise matchmaking sites or nude pictures of models.

Alcohol

Google won't allow advertisements for booze or drinks that expect similar alcohol, but it allows some booze-related ads on the condition advertisers meet specific policy guidelines. The drinks mentioned include spirits, beer, and hard alcohol. Information technology restricts fortified wine, champagne, and non-alcoholic beer. Information technology restricts non-alcoholic spirits or non-alcoholic wine.

Copyrights

Google abides by local copyright laws. Information technology doesn't allow ads that are non authorized to use copyright content. Brands need a copyright-related document of compliance in order to protect their copyright terms from being used in Advert Copy.

Gambling and Gaming

Google supports responsible gambling that abides by local gambling laws. Gambling- and gaming-related ads must follow its advertising policies, and these advertisers must receive Google Ads approval before they advertise.

Gambling ads should have a landing folio that has data on responsible gambling. They should never target minors and must follow local gaming regulations within the respective area.

Google will not promote social casino destinations which offer games that hope real money or prizes based on the outcome of a game. Google also won't promote places where "existent money" gambling happens.

Information technology will not allow ads past national and private lotteries that offer bonus codes after promoting a gambling site. Google doesn't promote educational material educational activity casino gaming. It doesn't promote sites that offering "poker-for-fun" games or other cash games.

Healthcare and Medicine

Google follows healthcare and medicine regulations. The healthcare ads should follow manufacture standards and all laws. But Google-certified health ads get promoted. They accept to work inside each country's regulations.

Political Content

Google will but support responsible political advertisements. The ads must follow the local election and campaign laws inside your targeted expanse. Google must vet political content, such every bit info on political parties and political issues. Also, it reviews data about politicians and advocacy issues.

Financial Services

Google closely reviews all campaigns related to finance. It scrutinizes fiscal products or services such as cryptocurrency.

Google policy is designed to protect its users from mendacious and harmful information that may swindle users of their money. It aims at giving you the correct fiscal advice that will allow you to brand an informed determination based on accurate and credible information.

For you to promote financial products, you accept to follow local regulations within the country of your target audience. You must include specific financial disclosures as required by the law.

Before y'all advertise any fiscal product, you lot need to refer to Google'due south state-specific financial policy. Equally an advertiser, y'all should do research on the financial regulations of your target country.

Trademarks

Google Ads policy determines when information technology is appropriate to use trademarks. Information technology allows trademarks that are valid and which follow its policies.

Legal Requirements

It'south your responsibility to follow applicable regulations and laws. These include advertising policies of the locations where ads will exist showing.

Other Restrictions

Google restricts any business that exploits its users. Even if your business complies with other policies, Google volition even so exist keeping a close eye on your business relationship.

It will gather feedback from users, consumers, regulators, and 3rd-political party authorities. So, if it identifies any fishy activities, it volition immediately flag your ads.

Google flags whatever business organisation that is risky to its users. It bans any advertising that interferes with its user experience.

Not all ad formats are available to all advertisers; some advert formats will need you to get through a certification process.

Finally, Google won't allow personalized ads on content for kids.

Editorial & Technical Requirements

Google does not tolerate annoying ads that are difficult for users to collaborate with; it has editorial requirements that must be followed. The editorial guidelines are designed to brand your ads appealing to users. It has specific technical requirements that advertisers use to make content easily attainable for stop-users.

Editorial requirements

Google insists on ads that await professional, with clear content which is useful to  end-users. Users should be able to interact with your content with ease. It doesn't allow ads with vague phrases, such as "Buy products here."  Google won't permit the use of words, numbers, punctuation, symbols, and messages like Costless, F₹€€!! or f-r-east-e.

Destination requirements

Google wants its users to have a smashing user experience. Your ad'due south destination matters, and it must offering value to the user. The links must be functional and easy to navigate. It volition flag display links that don't reflect the URL of the landing page—for example, "Rocketpilots.com"  taking users to "gmail.com."  Google flags sites or apps that are under construction. It restricts parked domains, domains that aren't working, and uncommon browsers. It will also avoid sites that have disabled their Browser Back buttons.

Technical requirements

Your ad format has to encounter Google's technical requirements. The headline must follow the grapheme limits. The ad torso and prototype size have to fit Google's requirements. As well, your file size, video length, and video aspect ratios should be within its requirements.

If you lot are role of a beta program working on a new advert format, you must consult with a Google Ads representative or its customer support. They volition guide you through a specific format policy.

Why Does a Google Ads Account Break Happen?

There are ii broad reasons why your Google Ads account will get suspended:

  • A Google policy violation
  • Payment and billing issues

Google is serious about the safety of its users, partners, and publishers. It promotes transparent and honest advertisements. If you either violate Google policies or have issues with your billing process, then you lot volition most likely be notified of the violations.

If you lot have an "egregious violation" that is serious and unlawful, so you may be immediately banned from Google Ads.

Google uses its automation and human evaluation system to make a decision on whether to ban or append your advertizement business relationship. If they find a problem, they volition immediately flag your account.

With a suspended business relationship, you lot can only access your account but can't run any ads. If your account gets banned, you are completely removed from the ads program.

Keep reading for more on how to reinstate your suspended account—but commencement, let's explore why your Google Ads business relationship got suspended in the starting time place.

Google Policy Violations

Cloaking

Cloaking is when advertisers display advertisement info to the user different from what they showed the Google Ads editorial team. This is a serious offense that will make Google ban your account.

Manipulating advertizement texts

Google volition append accounts that use native language to trick or circumvent its ad review process. If your account misspells prohibited words and phrases, then you will get a warning. The same applies to the manipulation of trademark terms or any effort to bypass patent and copyright restrictions.

Paid-for telephone call directory services

You violate the auction of gratis items policy when you lot repeatedly add or remove keyword content related to unaffiliated businesses or authorities services. This happens after Google has approved your ad with a not-premium telephone number, and then, afterward, you replace that number on your landing folio. This inconsistency will atomic number 82 to an account suspension.

Circumventing systems

Google won't permit cloaking techniques for the employ of sneaky redirects. Information technology too won't allow the manipulation of advertizement terms. Any dealings that try to circumvent its system will atomic number 82 to an business relationship interruption.

Counterfeits

counterfeit products

Google doesn't permit the promotion of counterfeits, replicas, imitations, or knockoffs. If it suspects you are selling counterfeit goods, your account will exist suspended.

Promoting unauthorized pharmaceuticals

Any ads promoting pharmaceutical products have to use for authorisation. Your ads must be in line with regulations of local regime; otherwise, they volition exist suspended.

Unacceptable business practices

Google suspends accounts that engage in undesirable concern practices. These include phishing or concealing disquisitional information about your business, services, or products.

Unfair advantage

Google suspends accounts that create an unfair advantage. For example, if you take several accounts promoting the same products in an endeavour to appear twice on the SERP, your account volition exist suspended.

Repeated violations

A repeated violation of Google'southward ad policy will get you banned.

Poor-quality landing pages

Google suspends low-quality landing pages. Pages with the main aim of redirecting users to other pages or pages full of ads and chapter links provide a bad user experience that Google doesn't tolerate.

Missing business info

Ads without critical concern information will be suspended. Cloth facts such as phone numbers, e-mail addresses, and physical addresses should be included.

Dropshipping

Google allows you to promote products that you directly sell, but dropshipping is non allowed. It wants you to be responsible for what you sell.

Bad user experiences

Google strives to furnish a seamless user experience. Information technology will take activity if your ads provide a bad user experience. Ads with many banners and redirects will become suspended.

Running ads infected with malware

If your account gets hacked, then, chances are, it is affected with malware. Google suspends accounts infected past malware, equally they create a bad user feel. Such malware may display adult content or redirect you to other sites. In these cases, Google may suspend your account to avoid the further spread of malware to its users.

Having more than ane business relationship

Google will non permit yous to have many accounts. Google allows but one ad account for any business; having several accounts violates its circumventing policy.

Deceptive content

Google will take action confronting ads that are misleading. If your ads requite inaccurate information almost a business, website, or product, you may get suspended. For instance, if you merits in your advertizing that yous offer complimentary web hosting, and so you lot charge a processing fee on the other end, Google considers this tactic to exist misleading.

Payment and Billing Issues

Payment Issues

Abuse of promo codes

If your business relationship sells promotional codes or the utilize of more 1 promo lawmaking, then Google will suspend your account.

Chargebacks

Google makes money through ads, and then when yous instruct your bank or credit carte du jour to reverse ads payment, your business relationship will be suspended.

Suspicious payment activities

When Google detects any suspicious billing activities, you will get notified and and then suspended. If, for instance, you lot apply credit cards associated with a suspended account, then you volition get suspended.

Unpaid balances

If you have pending ad balances that you accept not paid, then you will get notified. If yous don't pay, you will go suspended.

What Happens When Your Google Ads Business relationship Is Suspended?

If your account gets suspended, and then:

  • Google will stop running your ads.
  • You will get blacklisted if yous continue to violate the Google Ads policy.
  • Your remarketing list that doesn't follow personalized ad policy will become disbanded.
  • Your business relationship may have to undergo a compliance review. You will have to ready the underlying event and submit an appeal.

1 of the biggest mistakes you tin make, instead of fixing your disapproved account, is to open some other Google Ads account.

We know it'due south tempting, but don't practice it. Yous volition but make matters worse.

This thought is a big no. DON'T DO IT. If Google realizes what you've washed, information technology will close y'all down forever.

Google systems are smart. Even if they don't go y'all right away, they will soon find out.

The company encourages you to resolve all pending issues in lodge to avert getting banned.

How Do You Unsuspend a Google Ads Account? How Do You Reinstate a Suspended Google Ads Business relationship?

If you want to unsuspend your account, so you volition have to accost the post-obit bug:

Fixing policy issues

Showtime by familiarizing yourself with the Google Ads policy. The more you understand it, the ameliorate chance you accept of troubleshooting successfully.

Review websites and landing pages

Brand certain your website is safe from malware. Check if your landing pages are clear, with no pop-ups and links that redirect users to other sites. Closely review all content on the site. Look for copy that violates a policy, re-create hidden to humans but non to search engines, epitome alt text, videos, and anything else that looks similar it could be interpreted as suspicious.

Set disapproved ads

Google gives you up to seven days to fix disapproved ads before you go suspended. Here's more on the pace-by-footstep process of how to practice it:

  1. Become to the " Ads and extension " page and find the ad or extension that needs to be fixed.
  2. Hover over the advertisement or extension, and then click Edit.
  3. Edit the advert or extension and brand it comply with the policy.
  4. Click Save . Google will automatically review your advertizement again.

Submit appeal

If your account has gotten suspended, the all-time affair to practise is entreatment it. Continue reading to observe out more than virtually how to submit an appeal.

Clean malware infection

Google Ads Suspended Malware

If you get suspended considering of a malware infection, browse your website for malicious code; if your site uses WordPress, you can install security plugins. The security plugin will browse and find codes that wait malicious.

Be diligent. Some hackers have outsmarted the security plugins. They hibernate the malicious codes in such a way that scanners tin can not locate them, so information technology'south advisable to loop in a security skillful.

Address redirects

Cheque if your page redirects traffic to other sites. Enter the URL of the page you lot want to apply in the browser accost bar. Then printing Enter and notice if the URL changes. If the URL is non exactly like the initial URL, and so it's redirecting to other pages, and that could cause problem with Google.

Fixing Billing Issues

If Google suspends your account because of payment related bug, then you need to clear your outstanding balance. Also, check with your banking concern to ensure in that location is no suspicious transaction from your account. If there is a problem with your payment method, and then provide a new one. After the changes resubmit your appeal.

Fixing Suspicious Payment Issues

If your account gets suspended because of a suspicious payment, so you'll demand to remove the payment method and use another credit card. Use a card that is not associated with the suspended business relationship. Then submit an appeal to become the suspension lifted.

If you still find that your account gets suspended fifty-fifty afterwards implementing these recommendations, contact an expert.

Google will ban you lot for your lifetime if yous continue violating its policies. You have to be patient during the whole procedure of review, and reinstatement can have several weeks. Y'all may have to brand several calls and send a few emails before your result gets resolved.  This also will depend on the nature of the issue existence addressed.

Appealing a Google Ads Suspension

If your account gets suspended, the but choice left to yous is to appeal for its reinstatement. You lot have to fill out an appeal form . Google volition respond to y'all within seven days, or it can take fifty-fifty longer, depending on the result.

Make sure the data you submit on the appeal form is authentic. When yous submit wrong data on the appeal form, you volition inevitably delay the procedure.

Google will simply reactivate accounts that are legit and which made honest mistakes. Yous have to provide more details and be equally accurate every bit possible in your appeal. Here is what you need in the entreatment class:

  • Add contact proper noun
  • Add together contact email
  • Add email cc – Add those who would like to receive the entreatment study. If there is more than 1 electronic mail, separate the email addresses by a comma.
  • Add a phone number in case Google Ads wants to reach you past phone. Y'all can either go a telephone call from the company or an email; sometimes both.
  • Select your Google Ads customer ID. Enter your customer ID if you are an agency submitting on behalf of a client.
  • Add a Google Ads account.
  • Add a website.
  • Add a sample of keywords from one of the ads campaigns.
  • Enter billing details.
  • Enter street address, zip lawmaking, and city.
  • Select your billing country.
  • Answer if your business relationship is for unmarried-use, for multiple uses not under MCC, or for MCC clients (My Client Middle that handles multiple Google Ads accounts).
  • Give details about whether you are advertising your own concern or managing a client account or an affiliate business relationship.
  • Exist specific about who pays the Google Ads business relationship. If it'south not you, then give the details. Choose your Google Ads payment option, either through credit or debit carte du jour, invoicing, direct debit, bank transfer, Google Ads grants, or other payment options.
  • Specify the date of your last payment.
  • Specify which counties your business serves.
  • Provide a cursory detailed description of your business.
  • Requite a summary of your entreatment event.
  • If you have any attachments, you tin can attach them.
  • Finally, bank check if all the information is correct, and so click the Submit button.

While you are waiting for your response, exercise not start another Google Ads account. Google will notice y'all are trying to circumvent its policy. This will make Google ban you completely, and y'all volition exist blacklisted. Fifty-fifty future accounts under your name or that use the aforementioned payment name will as well get banned.

You lot need to exist patient and expect for Google to answer. Go on troubleshooting,  follow their recommendations, and work with the Google support team to get reinstated.

Can you submit multiple appeals? Aye, y'all are immune to submit as many as y'all want.

Requesting a Refund

If yous see the entreatment process taking longer than you expected, y'all can cancel your Google Ads account, and Google will so refund any unused remainder. This takes iv to twelve weeks. Visit their managing and billing section to get more information on refunds.

Working with Google Ads Support for a Suspension

Here are the options for reaching Google Ads support:

Electronic mail – Yous can e-mail the Google support team, merely it will recommend you submit an entreatment.

Chat – You can attain the Google support team through LiveChat, but it volition still advise you to submit an appeal.

Phone – You lot can opt to call the Google support team, only, in the long run, it will ultimately recommend you submit an entreatment.

Yous tin achieve your Google Ads representative, just in the end you will have to submit an appeal.

With that, we have come to the end of how to fix a Google Ads break and go advertising again!

Summary and Key Takeaways

Google takes Google Ads very seriously, as this is the platform that generates 80% of its revenue. It's likewise the platform that connects the company with its users and advertisers, so anyone who violates Google Ads policies gets suspended or even banned from e'er using Google Ads.

In brusque, before you annunciate, start by familiarizing yourself with Google Ads policies. Go to know what is appropriate and what is offensive. However, despite having understood Google Ads policies, your ad account can nonetheless get suspended, and you may need to work toward resolving the issue.

Beginning past checking if you lot take violated any of the visitor'southward policies or if you have neb payment bug. Ensure that y'all respond to whatsoever of Google's communications before y'all get banned. In the unfortunate case of interruption, you lot can submit an appeal and try to get your account reinstated.

Yous don't take to sweat over this! For reinstating suspended Google Ads accounts, contact us today, and we volition get you advertizement again!